Abstract：【Objective】To explore the application value of the Information Motivation Behavioral Skills Model (IMB) concept management in breastfeeding for primiparous women.【Methods】A total of 120 pregnant and postpartum women admitted to our hospital from January 2022 to December 2022 were selected. According to the method of random number table, they were divided into a control group (conventional postpartum care) and an observation group (IMB concept management based on conventional postpartum care), with 60 cases in each group.The breastfeeding knowledge questionnaire and the Breastfeeding Self Efficacy Short Form Scale (BSES) were used to evaluate the mastery of breastfeeding knowledge and self-efficacy of mothers after admission and before discharge; Before discharge, the visual simulation score (VSA) was used to assess postpartum pain in postpartum women, and the pure breastfeeding status of the women was calculated at 3 days, 1 month, 3 months, and 6 months postpartum, and the pure breastfeeding rate was calculated.【Results】The scores of wound pain, Breast pain and uterine contraction pain in the observation group were lower than those in the control group, with a statistically significant difference (P<0.05). After intervention, the mastery of breastfeeding knowledge in both groups was better than that before intervention, with a statistically significant difference (P<0.05); The observation group had better mastery of correct breastfeeding methods, breastfeeding time and frequency, breast health care methods, methods to prevent baby obesity, and baby care methods than those of the control group, with statistically significant differences (P<0.05). After intervention, the self-efficacy scores of breastfeeding in both groups were higher than before intervention, and the observation group was higher than the control group, with a statistically significant difference (P<0.05). The pure breastfeeding rate in the observation group was higher than that in the control group at 1 month, 3 months, and 6 months postpartum, with statistically significant differences (P<0.05). 【Conclusion】Health guidance based on IMB concept management can effectively alleviate postpartum pain, improve self-efficacy of breastfeeding, and increase the rate of pure breastfeeding, which is worth promoting in clinical practice.
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2023, Vol. 40 
